Visualizing
Packaging Technology
As a designer at Pesmel, I was responsible for developing and refining the colorways for the company’s industrial machines and automated packaging lines. The project was initially developed as part of my bachelor’s thesis, focusing on creating a cohesive visual identity that aligned with Pesmel’s brand while enhancing the recognition and clarity of its equipment in demanding industrial environments. Following the completion of my thesis work, I continued collaborating with the company to further develop and implement the design system in real-world applications.
Creating branding visuals for advanced packaging equipment.
Through research, concept development, and color studies, I explored combinations that balanced functionality, durability, and aesthetics. The final color schemes were applied across machine components and packaging systems, contributing to a consistent and modern visual language that strengthened the company’s brand presence and reflected the innovation behind its technology.